Driven by the advances in electronics and communication, the concept of info
transport prevails in the transport industry for presenting new business
opportunities. Today, forward-thinking transport companies are proactively
re-formulating their strategies to improve customer service and aim to leverage
on their existing infrastructures to implement value-added services. For example,
outdoor advertising at bus shelter and in-vehicle LCD advertising in addition to
car body advertising has become a significant revenue generator.
To provide better passenger information is the service pledge for transport
companies. Especially for passengers who are not familiar with the routing, it's
important to disseminate the next stop information so that people know where to
get off the vehicle. So in-vehicle station announcement system becomes a
necessity for ensuring a good service image. While next vehicle arrival for waiting
passenger at station is another service that is mostly desirable. It will also be
beneficial to provide value-added content like news headlines and weather
forecasts so as to keep passengers entertained inside vehicle or waiting in the
station.