SenBlue is a bluetooth transmission module that is designed to
enable transfer of data from/to mobile device in short range
without the need for line of sight. It can be applied to receive
image or video from any bluetooth-enabled device. And
vice-versa, it can be used to poll and send image or video to any
bluetooth-enabled device on opt-in basis. Leveraging on the high
growth of bluetooth-enabled mobile phones or PDA, SenBlue is
especially suitable for enabling proximity marketing for in-store
and out-of-home applications.
SenBlue can work closely with digital signage to push content
to viewer in proximity. The advantage of using bluetooth is to
avoid relying on mobile network to carry and transmit the
content. In principle, bluetooth transmission does not incur any
airtime costs. It is particularly appealing to add value to
location-based promotion so that viewers can opt-in to receive
content in form of image or video. Besides, SenBlue can be
used to augment the media download kiosk application so as to
enable media download to mobile devices through bluetooth
communication.